We run paid campaigns engineered around one metric: return. Google Ads, Meta Ads, and retargeting systems that turn ad spend into measurable revenue — not just impressions.
Search, Display, and Shopping campaigns built on keyword intent. We build tightly themed ad groups, write high-CTR copy, and manage bidding strategies to maximize your Quality Score and minimize wasted spend. Every campaign includes conversion tracking, negative keyword lists, and weekly performance analysis.
Scroll-stopping creatives paired with surgical audience targeting. We build funnel-stage campaigns — awareness to conversion — using lookalike audiences, interest stacks, and behavioral signals unique to Assam's digital consumer. Creative testing is continuous, not one-and-done.
Google's AI-driven campaign type that serves across all Google inventory — Search, YouTube, Discover, Maps, and Display — from a single campaign. We structure asset groups correctly, feed high-quality signals, and set the right conversion goals so the algorithm works in your favor instead of burning budget on broad reach.
Most visitors don't convert on first contact. Retargeting captures the 97% who left. We build pixel-based retargeting flows on both Google and Meta, segmenting audiences by depth of engagement — homepage visitor, product page visitor, cart abandoner — and serving tailored creatives at each stage to recover lost revenue.
SEO builds compounding organic traffic over 6–12 months. Performance marketing delivers results in weeks. Both belong in a mature digital strategy — but when you need leads now, when you're launching a new service, or when you're entering a competitive market, paid performance is the lever to pull.
For Guwahati businesses, performance marketing carries a structural advantage: local CPCs (cost per click) are significantly lower than metro cities like Delhi or Bangalore. A real estate developer in Guwahati can generate qualified enquiries at a fraction of what competitors in Tier-1 cities pay for the same result.
The key is attribution. We don't just run ads — we track every touchpoint. From the keyword that triggered the impression to the form submission that became a sale, every event is logged and reported. No guesswork. No "brand awareness" without a number attached.
Campaigns go live in days. Unlike SEO, you don't wait for Google to index and rank. Traffic starts the moment the campaign is approved.
Target by location, device, time of day, income range, and specific search intent. Show ads only to people who are actively in the market for your product.
Every rupee is trackable. You see exactly what each conversion cost, which keywords perform, and what the full-funnel ROAS looks like at any point in time.
Once a campaign proves its unit economics, scaling is simple: increase budget and the model scales proportionally. No bottlenecks, no editorial dependencies.
Keyword analysis, competitor ad audit, audience mapping, and market sizing for your vertical in Assam.
Campaign architecture, ad copy, creatives, tracking pixels, conversion events, and landing page alignment.
Go live with a controlled spend limit. Data collection begins immediately — we watch the first 48 hours closely.
Systematic creative and copy testing. Headlines, descriptions, images, CTAs — we isolate variables and let data decide.
Kill underperformers. Increase bids on winners. Tighten audiences. Refine negative keywords. Continuous weekly iteration.
When unit economics are proven, we increase budget aggressively. Profitable campaigns don't get capped — they get scaled.
Across real estate, healthcare, and D2C campaigns in Assam. Industry benchmark for Tier-2 markets is typically 2.5–3x — we consistently beat it.
Average cost-per-lead improvement within 90 days of campaign takeover, achieved through audience refinement, negative keyword hygiene, and landing page optimization.
For service-based B2C businesses in Guwahati. Real estate CPL averages higher at ₹400–₹800 due to high-value ticket sizes and longer decision cycles.
Most campaigns we inherit are suffering from the same issues: broad match keywords eating budget, untested single-variant ad groups, no negative keyword lists, and conversion tracking misconfigured. Our first 30 days are triage. By day 60, the system is clean. By day 90, it's compounding.
AUDIT MY CAMPAIGNS arrow_forwardPerformance marketing is a paid advertising model where you pay based on measurable results — clicks, leads, or conversions — rather than impressions. It includes Google Ads (Search, Display, YouTube), Meta Ads (Facebook + Instagram), and retargeting campaigns. Unlike traditional advertising, every rupee is tracked to a specific outcome. You only scale what's working, and you can pause anything that isn't. For Guwahati businesses, this makes it the most accountable form of digital marketing available.
For most Guwahati-based businesses, a minimum monthly ad spend of ₹15,000–₹30,000 is effective for Google Search campaigns. Local CPCs are significantly lower than metro cities — a keyword costing ₹120/click in Mumbai might cost ₹18–₹25 in Guwahati. This means your budget stretches further and you can achieve profitable CPLs with a modest starting investment. We recommend starting lean, validating the funnel with 30 days of data, then scaling to ₹50,000–₹1L/month once the ROAS is proven.
Google Ads typically shows traction within 7–14 days of launch. You'll start seeing clicks and conversions in the first week if the campaign is set up correctly. Meta Ads usually take 2–4 weeks as Meta's algorithm exits its "learning phase" — a period where it's collecting data before it can optimize delivery efficiently. Full optimization and stable ROAS improvement is usually visible by end of month two. Month three is when you start seeing the compounding benefits of continuous A/B testing and audience refinement.
Both serve different roles. Google Ads captures high-intent demand — these are people actively searching for your product or service right now. If someone types "dentist near me in Guwahati", they're ready to book. Google Ads should be your first call. Meta Ads (Facebook + Instagram) creates and amplifies demand through visual storytelling, reach, and retargeting. They work exceptionally well for consumer brands, real estate pre-launch campaigns, and any product that benefits from visual demonstration. The strongest performers in Assam use both: Google for intent capture, Meta for awareness and retargeting. The split depends on your industry and funnel stage.
We audit your current campaigns for free. If we find opportunities, we'll show you exactly where the waste is and what we'd do differently.